Portfolio
A selection of varied projects I’ve had the pleasure of being involved in throughout my career, with an emphasis on B2B tech, transport, and events & hospitality. If you like what you see, get in touch!
Sales content revamp for global business transport providers
Completely evolving product & sales literature, with 465 new content pieces written as part of a worldwide sales literature revamp (leaflets, presentations, SEO-friendly webpages, email sequences & blogs).
Combined search strategy, with SEO & PPC retainer for clean air consultants
Improving SEO strategy and PPC campaigns for both the UK and US markets, resulting in organic clicks increasing by 75% and paid conversions up 28%.
SEO audit & repair for London's much-loved fish & chip restaurants
Creating a search strategy and implementing website improvements for a well-established brand, leading to organic traffic up 43% and search impressions up 72%.
Combined search strategy and management for procurement AI providers
Boosting SEO performance and launching PPC ads, helping them to achieve #1 for their top priority keyword, with organic search traffic up 106% and generating 400+ PPC conversions per month.
SEO strategy and web content for B Corp charitable giving platform
Crafting an SEO strategy, writing 30 web pages for UX & SEO, optimising 40 existing blogs, creating a long-term content plan.
Rebrand and multi-channel digital strategy for event venue leaders
Developing the strategy for a full digital overhaul – website content, SEO, PPC campaigns. Results: conversions up 147%.
Technical white paper & lead gen campaign for mobility SaaS
Researching, writing & designing a white paper, and creating subsequent lead gen campaign. Results: 110+ high-value leads.
Local SEO & PPC strategies for stadium hospitality bookings
I led local SEO & PPC strategies to be re-purposed for 7 dedicated stadium sites. Results: 322% increase in web traffic.
Multi-channel strategy for wedding live streaming business
Creating SEO webpages, blogs, PPC, social media and outreach campaigns. Results: total bookings up 70% year on year.
Technical white paper for transport SaaS scale-up
Researching and writing an informational white paper on a new government scheme. Results: 200+ leads & gov partnership.
Boosting local SEO performance for personal training business
Optimising webpage content to improve local SEO keyword rankings. Results: Ranks for 7 focus keywords improved in 6 weeks.
Sustainability focused blog for transport tech providers
Writing an informational, sustainability focused blog for SEO and sales use as part of a new ‘corporate transport’ campaign.
Sales literature for leading public transport app provider
Writing and designing new B2B sales literature for a leading public transport app, for both print and digital use.
Website re-write, newsletter launch & design of brand assets for venue finder
Re-writing a website for new branding and SEO, launching a regular email newsletter and creating a range of business assets.
SEO strategy & web content for funeral live streaming business
New SEO strategy and website content written. Results: 10 focus keywords at #1 and 30 ‘Top 10’ rankings. Enquiries up 59%.
Fun Christmas lead-gen campaign for event & hospitality providers
Strategy of national lead-gen campaign and supporting collateral across 11 venues. Results: 4,000 warm leads captured
Suitably Impressed?
Let’s chat over a hot drink (virtually or in-person) to discuss the best options for your business.