I strategised this lead-gen campaign for event & hospitality providers, Levy UK+I, with the aim of capturing high-quality attendee data at their Christmas parties.
Users could scan a QR code to be taken to the virtual cracker – where they tapped to ‘pull’ and then received a joke, and potentially a festive prize. This served as a fun data capture vehicle, whilst also reducing waste for the client whose key focus is sustainability.
I led the build of this campaign, working with designers and developers to create the interactive website, fun ‘cracker’ elements, email win/lose logic and communications, plus supporting collateral including posters, screen adverts and table cards for use in 11 stadium venues across the UK.
Results
- 4,000 warm leads through ‘pulls’ on the cracker
- 10 ‘earlybird’ Christmas party bookings for the following year through a 10% off consolation prize
- Reduced paper waste of 4,000 crackers, with the cracker website hosted on a sustainable server to support their Net Zero goals
There’s plenty more where that came from… check out more of my past work or get in touch to discuss how we can make your digital marketing perform.
