I crafted a multi-channel digital strategy for Live Wedding, including SEO keyword strategy, new webpages, blogs, PPC, social media and outreach campaigns.
The website was structured and written to accommodate the specific SEO focus keywords without compromising on being image-led, supplemented by a service-led PPC strategy to allow flexibility to raise budgets for particular services throughout the seasonal calendar.
This is a referral and word-of-mouth heavy industry, so we ramped up outreach to wedding planners and industry suppliers to increase awareness, referrals and pre-booking engagement with brides-to-be. Branded social media templates and posts were also created, alongside rich, beautiful photography as followers would use social media platforms to browse for inspiration and pricing information, like a digital catalogue.
Results
- Multiple partnerships with industry suppliers
- 10 focus keywords ranking in the ‘Top 3’ results
- PPC sessions averaging 75 conversions per month
- Total bookings up 30% this year
There’s plenty more where that came from… check out more of my past work or get in touch to discuss how we can make your digital marketing perform.
