Researching and writing an informational white paper for transport SaaS providers, r2c Online, on a new government ‘Earned Recognition’ scheme that looked to incentivise digital fleet management processes across the industry.
As part of creating this white paper, I approached the government body (DVSA) for comment and inclusion. Because the white paper and subsequent awareness campaign I created on this scheme were so successful (including seminars, email marketing, PR and PPC channels) this directly led to a long-term partnership with the government body which raised the overall profile of r2c Online and gained priceless social proof within a sceptical industry.
Results
- Over 200 leads directly from white paper downloads
- More than 350 seminar and webinar attendees
- Wide industry press coverage and backlinks
- Generated 40+ high value, 4 year SaaS contracts
- r2c’s highest ever performing campaign
There’s plenty more where that came from… check out more of my past work or get in touch to discuss how we can make your digital marketing perform.
